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The Anatomy of a Trend: Microsoft ViralSearch

If digital marketers were asked to name their preferred choice of hypothetical superpowers, the resulting list would most likely read like the collective resume of the Justice League (except for that...

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Hijack the Bandwagon in 6 Steps

Topical information is the key to driving social media content. Even for audience members who initially miss the real time incident that launches a social media frenzy, soon enough it will become a...

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